Community Layer: Initial Thoughts on Web3 Marketing
The Community Layer: Redefining the Foundation of Web3 Marketing (And More)
In the rapidly evolving landscape of Web3, we stand at the precipice of a paradigm shift. While much attention has been focused on technological protocols, we at ARTISAN have identified a more fundamental layer that will drive the future of decentralized networks: community.
What if the key to Web3 adoption isn’t in the code, but in the connections we forge?
Drawing inspiration from the seminal @VENTURE_DAO white paper, the groundbreaking Community-As-A-Brand concept by @arcthecommunity and @icunucmi, and the recent explorations into Web3 Psychology by @MH3NFT, alongside insights from many other industry leaders, we’ve developed an initial thesis:
Community is the interoperability layer of Web3.
This isn’t just a theory—it’s a vision for a future where human collaboration is as critical as computational consensus. In this paradigm, community transcends technological protocols, becoming the foundational element that drives decentralized networks.
Attention is the new $BTC. We truly appreciate you taking the time to read this. We invite you to:
- Comment your insights below
- Repost to spread the word
- Follow for more on this exciting journey
Together, we amplify our presence in the wider community layer.
The Three Pillars of Web3 Marketing
As we delve deeper into this concept, we’ve identified three pivotal elements that will shape the future of Web3 marketing:
1. Identity-Oriented Go-To-Market (GTM)
In Web3, community isn’t just a feature—it’s the foundation. Traditional marketing models crumble in the face of decentralized ecosystems. Success in this new frontier hinges on a profound understanding of consumer psychology and identity.
We’re not just selling products; we’re enabling communities to see themselves within the ecosystem. This approach fosters a sense of belonging and ownership that transcends traditional marketing boundaries. It’s about creating intrinsic desire and sparking virality through alignment with personal identity and purpose.
2. Agile Culturalization
If blockchain is the nervous system of Web3, community is its beating heart—and that heart must be adaptive. In a volatile market, the ability to respond swiftly to changing forces is paramount.
We advocate for a constant feedback loop, allowing teams to capitalize on opportunities even in market downturns. This iterative process of cultural adaptation fuels innovation, enabling projects to thrive amidst challenging conditions. It’s not about weathering the storm—it’s about learning to dance in the rain.
3. Social Capital & Long-Term Mindshare
In the attention economy of Web3, true value lies in cultivating lasting social capital. This requires a delicate balance between broad appeal and targeted endorsements from key influencers.
We’re pioneering strategies that create both visible growth and underground support. The goal? Building enduring credibility and trust that persists through market cycles. In Web3, your community is your strongest asset—nurture it wisely.
The Road Ahead
As we consolidate these ideas during another market dip, one thing remains clear: the long-term vision of blockchain and Web3 persists. Buidlers continue to build, regardless of short-term fluctuations.
At ARTISAN, we’re committed to this vision—a future where community becomes the next “layer” of Web3. We’re not just observing this shift; we’re actively shaping it.
The next frontier of Web3 isn’t just about building better tech—it’s about fostering better communities. We’re leading this charge. Are you ready to join us in reshaping the digital future?
Stay tuned for more insights from @artisan_xyz. The community revolution has only just begun.
